Hello, my name is
Máté Zilahy
I drive growth through marketing.
360 Digital Marketer with 10+ years of experience building and scaling businesses across content, lifecycle, growth marketing, and automation. From founder to enterprise, I turn strategy into measurable results.
01. About
I'm a 360 digital marketer with over a decade of experience scaling businesses from the ground up. My journey has taken me from co-founding a B2B translation agency that attracted 200+ corporate clients in its first year, to leading growth initiatives at SaaS companies.
Most recently, I founded Book of Stars, a personalized books business operating across Central Europe. Over 1.5 years, we sold 10,000+ books before the company was acquired. Before that, I drove growth at GetResponse, Vue School, and Rapid Search, consistently delivering measurable results.
I specialize in turning marketing chaos into systematic, data-driven growth. Whether it's building AI-powered automation, revamping email flows, or launching campaigns that move the needle, I bring founder-level ownership to every project.
Areas of expertise:
- ▹Growth Marketing
- ▹Email & Lifecycle
- ▹PPC & Paid Media
- ▹Marketing Automation
- ▹Content Strategy
- ▹AI Integration
02. Experience
Founder @ Book of Stars
Jun 2024 — Dec 2025
- ▹Founded and scaled a personalized books business across Hungary, Poland, Romania, and Czechia
- ▹Built the company from scratch: product development, go-to-market strategy, technology, and operations
- ▹Executed marketing across social, email, PPC, affiliate, influencer, and content channels
- ▹Sold 10,000+ books across multiple markets before successful acquisition by a third party
03. Projects
Featured Project
Educational Content Program at GetResponse
Designed and launched a comprehensive multi-channel educational content program including video courses, email courses, live webinars, downloadable guides, and even a comic book. Drove 8,000+ engagements and measurable business outcomes.
- Content Strategy
- Email Marketing
- Video Production
- User Education
Featured Project
Book of Stars — Personalized Books
Founded and scaled a personalized astrology book business across Hungary, Poland, Romania, and Czechia. Generated €250K+ revenue, sold 10,000+ books, and built 20,000+ email subscribers before acquisition.
- Founder
- E-commerce
- Email Marketing
- International Expansion
Featured Project
Vue School CRO Initiative
Increased conversion rates by 12% and added $100K+ ARR through analytics-driven CRO in just one month. Identified critical UX issues using Hotjar, PostHog, GA, and Mixpanel.
- Analytics
- CRO
- UX Analysis
- Revenue Growth
Other Noteworthy Projects
Marketing Analytics Dashboard
Built a real-time marketing performance dashboard integrating multiple data sources for unified reporting.
- Google Analytics
- Data Studio
- BigQuery
Email Automation Framework
Developed a scalable email automation framework with dynamic personalization and behavioral triggers.
- GetResponse
- Zapier
- API Integration
Conversion Rate Optimization
Led A/B testing program across key conversion funnels resulting in 25% improvement in sign-up rates.
- VWO
- Hotjar
- Google Optimize
Influencer Marketing Campaign
Orchestrated influencer partnerships across 4 markets driving 500K+ reach and 15% sales lift.
- Influencer Outreach
- Campaign Management
- ROI Tracking
04. What's Next?
Get In Touch
I'm currently open to new opportunities and interesting projects. Whether you have a question or just want to say hi, feel free to reach out!
Say Hello